A system built to guarantee the outcome.
Meta drives the guaranteed 120. Organic and re-engagement stack bonus volume on top. Clients see more qualified opportunities than the guarantee floor, attributed in Floor, invisible as separate channels.
01 — Meta — The Guarantee Engine
Primary channel. The 120-opportunity guarantee rides on this alone.
Warm lead-form ads with verified phone numbers. Our AI Lead Manager runs the qualifiers and connects qualified prospects directly to your agent. Creative is produced in-house, A/B tested weekly, and optimized for cost per qualified opportunity, not cost per click. The 120-opportunity guarantee is carried entirely by this channel.
02 — Organic / AEO-SEO
Compounding bonus channel
The local-authority website ranks and drives direct inbound calls over time, at near-zero marginal cost. AEO (Answer Engine Optimization) positions BindHouse clients to be cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews — for high-intent insurance queries in their market. Everything beyond the guarantee floor is bonus volume.
03 — Site-Visitor Re-engagement
Bonus channel
Anonymous traffic identified and re-engaged by email — CAN-SPAM compliant, dedicated sending domain. Visitors who land on the site but don't convert are identified, sequenced, and driven back to inbound. This channel runs entirely in the background and contributes uncapped bonus volume attributed in Floor.
The Floor Layer
Every call flows through Floor. Real-time coaching on the live call. Product recommendations. Disposition capture after. Compliance monitoring throughout.
- Real-time sales coaching during live calls
- Product recommendations on every call
- Compliance monitoring and call recording
- Disposition tracking and funnel analytics
- Rep feedback loop for continuous improvement
The Guarantee
120 qualified opportunities. 90 days. If BindHouse delivers fewer than 120 and the client met every contingency, BindHouse continues delivering at no additional charge until the shortfall is cured. The retainer is waived during any extension period. The guarantee is written into the MSA.