Thinking on insurance agency growth.
Operational analysis, acquisition strategy, and platform thinking for independent agency principals.
Growing an Insurance Agency Without Cold Calling in 2025
Cold calling is not dead but it is increasingly expensive as a primary acquisition channel. Here is how independent agencies are building inbound pipelines that do not depend on outbound dials.
AMS Integration for Insurance Agencies: What Your Growth Vendor Should Be Doing
Most insurance marketing vendors stop at the lead. Here is what a real AMS integration looks like and why it matters for your agency production tracking.
What Is a Qualified Insurance Call? A Definition for Agency Principals
The word qualified means different things to different vendors. Here is a precise definition that agency principals can use to evaluate any inbound call program.
Meta Ads for Insurance Agencies: What Actually Works in 2025
Meta advertising for insurance is not the same as Meta advertising for e-commerce. Here is what independent agency principals need to know before spending a dollar.
How to Grow an Insurance Agency with Inbound Calls (Not Leads)
Most insurance agency growth strategies are built around leads. Here is why that is the wrong unit of measurement and what to optimize for instead.